Source: By Tim Regan | August 16, 2023
Of all the senior living unit types, memory care is the one most rooted in residents’ needs. And yet, memory care operators in 2023 can’t simply sit on their laurels and wait for prospects to arrive. The reason why is that residents and their families are doing their research online prior to moving in, and likely more so than ever before. As the world moved online during the pandemic years, so too did prospects’ research habits.
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