Ameridisability / By Nancy DeVault /January 23, 2023
Amazon Smile, a charitable revenue-driving program, is among Amazon’s latest cost-cutting measures, in addition to recent and forthcoming company-wide layoffs. The decision to end the meaningful customer engagement initiative will impact many nonprofits, including disability nonprofits, that previously benefitted as enrolled participants.
Amazon Smile first launched in 2013, allowing customers to designate a portion (0.5%) of their eligible purchases to go towards a charity of their choosing. The Mental Health Association of Central Florida (MHACF), which provides mental health services, support and information to the members of the Greater Orlando community, enrolled in Amazon Smile in 2020. Marni Stahlman, MHACF’s President/CEO, tells AmeriDisability that the elimination of this revenue stream is devastating to local charities.
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